Bingham Estate Law Marketing Funnel

This project was built under Wise Advise and Assist Team and with the help of its design and tech team members. For this project, the design and copy of the pages and emails were not done by me. I assisted in Project managing this project, was part of planning and mapping out the funnel, built out the steps using Divi by Elegant Themes (affiliate link), and only modified certain parts of the design as needed for responsiveness or change in the information needed to be presented.

The overlays and gradients were done by CSS before Elegant Themes built in gradient generators right into their Visual Builder.

This marketing funnel includes the following steps:
1. A landing page for singing up to an email list which delivers a free PDF worksheet and welcome email sequence through MailerLite (affiliate link).
2. A Tripwire Page connected to Bingham Law’s document preparation software. Customers will also receive an email sequence after their purchase.
3. A sales page for the highest service offering.
4. An Upsell page to which users are redirected to through one of the email sequences. This Upsell page also connects to a scheduling page where an Acuity (affiliate link) appointment calendar is embedded and users can not only schedule their new appointment but pay for the service in advance.

This funnel also features video that I have edited modified and edited to fix some lighting and framing issues and reduce the look of jump cuts throughout.

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